In the cookies venture example, you need a kitchen at $
10,000.00 that should last for two years, a car to deliver the cookies ($
5,000.00 per year in maintenance costs, gas, loan payments), and a point of sale (a shop from where to sell the cookies) that you rent for $
2,000 per month.
All these fixed costs amount, on a yearly basis, to:
10,000 / 2 + 5,000 + 2,000 x 12 = $
34,000